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Social learning theory

A man named Albert Bandura developed a theory based around social learning and how behaviour is acquired and constructed. Bandura believed that humans (particularly children) took example from their role models’ behaviour through observation, imitation and modelling. For example, he developed the Bobo doll experiment, in which he got a child to watch an adult physically attack and beat the Bobo doll continuously, by using violent behaviour towards it. The experiment would be repeated, but this time with the child, to see how they would act and react around the Bobo doll. Each time he did the experiment, Bandura found that he was getting the same results each time, with the child copying the behaviour that they saw and would repeat this by acting aggressively towards the Bobo doll, taking example of the adults behaviour since the adult is their role model, who they look up to and imitate their behaviour. In terms of media, social learning theory is brought in to justify criminal and...

3 Approaches- Using Family Guy's British Episode

Reflective approach is presented through mirroring the real world as the audience sees it. However, it has limitations, not accounting for whole ranges of variations in text readings, whilst also ignoring mediation processes. The approach is suggesting that real life is the reason for what we see and hear through the media, due to the reflection. The producers lead the audience to believe that something is being recreated in the mind of the audience. For example, in the British episode of Family Guy, a lot of stereotypes are used to present the British in a certain way, but also has a purpose to entertain. A lot of the aspects incorporated within the episode are taken from traditional British values, such as the Queen riding in a horse-drawn carriage, which reflects reality in British society. Another clear representation of the British within the episode is depicted in the Queen herself, Elizabeth II. In the episode, she is represented just as she is in real life, posh, upper class...